Hereâ€™s my take on the ABCs of social media-author Anders Orsander.
A â€“ Automation.Â Tools for automation are great, but donâ€™t use them to the point where youâ€™re no longer present on your social media accounts. I use Buffer.
B â€“ BewareÂ of trolls, scams and such.
C â€“ Consistency. Focus your content and be consistent.
D â€“ DetermineÂ your goals. It helps you to focus on what you set out to do.
E â€“ Evaluate. Use tools to analyse your efforts, adjust if needed to reach your goals. Among othersÂ Google Analytics, Followerwonk, TrustCloud and Klout can be helpful.
F â€“ Fill outÂ your profiles. Tell people who you are and what to expect from you.
G â€“ Generosity. Be generous with thanks and credits.
H â€“ Humour. Goes a long way.
I â€“ Integrity. Be personal but not private.
J â€“ Joy. Donâ€™t forget to have fun when youâ€™re on social media.
K â€“ KnowÂ your strategy, your goals and your target audience.
L â€“ Less is more. A short text, video or one photo can be very powerful.
M â€“ Manual posting. Takes some time, but worth the effort, combine it with automation.
N â€“ Nerve. Have the nerve to stick out (in a positive way). But if you want to get reactions, there will be negative ones as well.
O â€“ Observe. Two meanings. That you observe the code of conduct and culture online, and observe trends, developments and what influencers in your field are up to.
P â€“ PersonalityÂ matters. Thereâ€™s a lot of information out there, add your personal twist.
Q â€“ QualityÂ is more important than quantity. 1 follower who shares your content is better than 10 that donâ€™t.
R â€“ Relations, whether its friendship, professional or romantic. Social media is about relations between people.
S â€“ SharingÂ is caring. Donâ€™t forget to share what others post.
T â€“ TransparencyÂ = Trustworthiness. Donâ€™t use Twitter privacy or close down your Facebook too much.
U â€“ User orientated. Itâ€™s not about you, but the user.
V â€“ Virtual is still for real, although itâ€™s in the digital flesh. I never use the term â€œIRLâ€, since I interact with real people both online and offline.
W â€“ Work, you have to invest time and work on your social media skills and presence
X â€“ Xerox, as in copy. Borrow good ideas, ask for permission first and credit generously.
Y â€“ YouÂ are what you tweet/share. Make sure it gives a true representation of you.
Z â€“ Zzz. Get your sleep, take time offline.
Did I miss anything?